Helping companies make better data-driven decisions through robust analytics implementation and actionable dashboards.
My strategic and analytics knowledge comes from working in a broad range of industries including eCommerce, travel & tourism, real estate, insurance, retail, education, healthcare, banking and finance.
My client experience includes Nintendo of Europe, The Economist, Bentley, JP Morgan, Dell, Mastercard, Lush UK, Facebook Workplace, Waitrose, British Heart Foundation, British Film Institute, P&O Cruises and many others.
Specialities:
– Mobile and web analytics consultancy
– Identify opportunities for improvement and optimisation (Optimze, Hotjar, Heap)
– Creating Data Layer specifications and implementation guidelines for client developer teams
– Tracking & tagging with Tag Management Systems (such as Google Tag Manager, Ensighten, TagMan, Adobe)
– Analytics account audits and cleanup
– Firebase analytics implementation and reporting
– Digital strategy and data visualisation