Melissa (Mel) Furze

I am an experienced executive level leader who has enjoyed a dynamic career in senior business roles in Digital Marketing, B2B & B2C, Marketing Technology, Direct Marketing, Big Data, IoT, Automation, Analytics, Customer Insights and Business Intelligence. And now, in Customer Science. I have worked with some amazing brands & large multinational corporations having loved and worked in senior roles across ASEAN, European and Australasian markets. My cross industry experience includes; B2B, B2C, Technology, Social media, Automotive, FMCG, Telecommunications, Airlines, Insurance, Retail, Gaming, Energy, and public sectors. I now work in the dynamic and transformational social media industry.

I am passionate about combining the power of data, technology & behavioral insights to create breakthrough results for our customers & for our business. Myself and my teams do this by demystifying analytics, driving data innovation, and unlocking customer insight to drive better customer & business outcomes. I have 18 years’ experience managing high performing teams including big & small teams as well as local, global, virtual & offshore teams.

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