I deliver great PR results for tech companies. I started and run a profitable business, have launched startups from stealth through IPO, earnings and exits, and have a deep understanding of the tech industry. I’ve managed global media events, secured coverage in every business and trade publication, and quickly grasp complex technologies. These skills and experiences allow me to provide strategic counsel to clients and lead successful integrated communications campaigns.
The best part of my job is being part of a team that defines the company’s messages and brings them to the right audiences through media relations, analyst relations, content, and marketing communications across paid, earned and owned channels.
Since 2008, I’ve been a freelancer by choice. I prefer the terms small business owner or consultant. Depending on the scope, I work as a solo practitioner or with a team of other senior communications consultants. I tend to keep retainer clients for years, and don’t typically work on short-term projects unless it’s an absolute killer start-up. I’m grateful that I’ve had zero gaps in finding clients due to strong word of mouth referrals.
I believe the best campaigns are driven by an integrated approach to marketing and communications. That’s why I expanded my PR skills and earned certifications in technical SEO, inbound marketing, social media, content marketing, and email marketing. I can also find my way around WordPress. Based on these skills, clients hire ProsInComms for PR, marcom, analyst relations, and content.
My clients develop cool hardware and software. Customers choose their products to run better businesses using analytics, artificial intelligence, augmented reality, business intelligence, cloud, data, IoT, and security.
When it comes to earned media, I prioritize quality over quantity and write jargon-free, targeted pitches that result in solid coverage in a variety of outlets including:
• Associated Press
• Bloomberg
• Business Insider
• CNN
• CNBC
• CNet
• Entrepreneur
• FastCompany
• Financial Times
• Forbes
• Fortune
• Inc
• Reuters
• Salon
• Tech Crunch
• The Wall Street Journal
• The New York Times
• The Washington Post
• ZDNet
… and so many others.
Industry areas of expertise: architecture/engineering/construction (AEC), age tech, health care, manufacturing, prop tech, supply chain.
I love expanding my network to connect, never sell. Follow ProsInComms on LI or reach me at kkeating@prosincomms.com.