I am a B2B Marketing and Communications expert with 15+ years of experience in Software, Finance, Fintech, and Media.
Proven international expertise in Customer Advocacy & Community Management, Content Strategy, Social Media, Employer Branding, Email Marketing, CSR and Media Relations.
Integrating storytelling with business strategies and marketing technologies to bring people together and deliver results:
– 1,200+ press articles written as a newswire financial journalist (monetary policies, banking industry, fiscal policies)
– 200+ whitepapers, customer testimonials, infographics, blog articles, thought leadership pieces written for the global market for Tech companies like Oracle, Remote, Optymyze, and MassMutual
– 150+ speeches, briefings, Q&As written for members of the executive team in Banking and Tech
– 100+ press conferences and press trips coordinated as a PR Executive for journalists in Romania and the CEE
– 50+ customer interviews and stories
– launched and/or nurtured 4 successful online advocacy programs/communities – 2 for customers, 2 for employees for 3 different companies