10+ years of multi-category brand development & team management in Luxury: Fragrances (Niche & Mainstream) Skincare, Wines&Spirits.
Proven track of delivering high impact projects, conducting image elevation, and talent development in complex & matricial environments.
Various Maison DNA & business models experience:
– Couture Fragrance House: Parfums Christian Dior (Lvmh) / Viktor&Rolf (L’Oréal)
– Premium Skincare Leader: Lancôme Absolue (L’Oréal)
– Luxury Wines: Chandon (Lvmh)
– Dermatological Beauty: MIXA (L’Oréal)
– Beauty Tech Start-Up: Ioma Paris
Marketing Development & Management skills:
– Long-Term Brand Strategy and Marketing plans
– Brand Platforms & Brand Sense of Purpose
– Fragrance & Beauty Expert, strong affinity with Couture
– Creativity and Disruption on 360° mix: Concepts, Products, Advertising, Merchandising Identity, Digital assets, …
– Fragrance Expertise
– Retail & Merchandising strategy & development
– Couture License management
– Creative, 360 & Marketing Team Management
– Talent Development
– GM reporting & Markets lean management