Analyst with 9+ experience in analyzing and interpreting high volumes of complex data, translating results into valuable insights thereby helping business in decision-making.
Working on improving customer experience and Journey by launching new product recommendation that help them to find the right product resulting increase in add to bag rate and purchase rate.
Involved in making and implementing strategies to reduce the bad debt for Airbnb. Involved in creating and maintaining the data pipelines for finance team.
Worked on Marketing Analytics and customer behavior analytics thereby creating segments and optimize campaigns for retail clients and NBFC.
Worked extensively on Loyalty Program Analytics and Campaign Analytics an for Food & Beverage industry.
Involved in generating insights & metrics for Marketing team and the wider business to support strategic decision-making and customer engagement.