Experienced MarTech professional skilled in developing and executing digital marketing strategies, along with implementing advanced marketing technologies and analytics to enhance cross-channel efforts and improve ROI.
– Cross-channel personalisation roadmap across customer lifecycle stages
– Conversion rate (CRO) and customer journey optimisation strategy
– eCommerce funnel optimisation strategy
– A/B testing and audience segmentation strategy
– Adobe Marketing Cloud expertise (Analytics, A/B testing, DMP,CDP, AJO and AEP)
– Salesforce CRM and Microsoft Dynamic CRM
– Adobe Analytics and Google Analytics 4 certified
– CDP implementation and audience creation (Tealium certified)
– Email marketing proficiency on various marketing automation platforms
– AdTech and paid media strategy