I am a data-driven marketing and analytics leader with over 20 years of experience delivering business growth and insights using data and analytics. I have led teams globally to deliver lasting business results using quantitative and qualitative data, developing insights and models that drive decision-making across the enterprise.
Specialties: Analytics, business strategy, technology, text analytics, text mining, Clarabridge, IBM Watson, data visualization, data science, data mining, business intelligence, vendor management, executive communications, IT business requirements, program management, SEO, SEM, PPC, e-commerce, web analytics, earned social media, owned social media, digital marketing strategy, content strategy, product merchandising, pricing, promotions, online marketing, digital marketing, online advertising, keyword research, B2B marketing, B2C marketing, content generation, landing page optimization, budget management, customer research, customer experience, internal search, lead generation, social media, Facebook, Twitter, email marketing, blogger outreach.