Advanced Analytics | Data Science | Data Strategy
Multifaceted Analytics executive with over 20 years of experience in team management, advanced analytics, research, visualization and presentation. Adept at Growth Hacking customer acquisition initiatives for both online and offline media; for early stage as well as mature Fortune 500 companies.
Previously founded two businesses over a five-year period, one in ad tech and the other in the application of predictive analytics to complex multi-product combination recommendations in the fashion space. In each case, I developed and specified all models, algorithms and associated analytics, and led the growth and customer acquisition initiatives.
My broad business experience in the areas of Marketing Analytics, Supply Chain Analytics, and Financial Planning & Analysis, along with an exceptionally high technical aptitude, make me uniquely skilled to tackle and solve business problems from a holistic standpoint.
KEY STRENGTHS:
• Focus on the seamless fusion of analytics with business strategy and the people part of the equation
• Designing Customized Decision Support Solutions
• Marketing Mix and Attribution Modeling
• TV + Online Acquisition Optimization
• Bridging the Statistical / Executive Gap
• Analytics Visualization
• Operationalization of Predictive Models
SKILLS:
• Advanced Data Analytics
• Machine Learning
• Parametric & Non-parametric Modeling
• Customer Valuation (LTV / CLV)
• Econometric & Marketing Mix Modeling
• Clustering & Segmentation
• Fractional Factorial Test Design
• A/B Testing
• Digital Attribution
TOOLKITS:
Analysis :- R, Python, Rapid Miner, Excel
Digital Analytics :- Google Analytics, Adobe Analytics/Omniture
Research :- Gfk MRI, GWI, Nielsen AdIntel, Competitrack, Comscore, Pathmatics
Visualization :- Tableau, QlikView, Keynote, PowerPoint, Excel
Programming :- R, Python, PHP, Visual Basic, Javascript
BI/Data Mining:- Hive, Redshift, SQL Server, MySql, R, MS Access