If you’re looking for scrappy, you’ve found her! In her former academic life, Patti studied computational cognitive neuroscience where she gained +8 years of experience applying advanced statistical modeling and machine learning techniques, particularly in the areas of time series analysis and pattern classification. Her success in the ability to focus on a problem, reason out a solution strategy, and manage all stages of a project are demonstrated by her publications in prominent scholarly journals (3 as first-author), over 20 international conference presentations, and contributions that supported the successful funding of multimillion-dollar research and training grants.
After leaving academia and a period of exploring other activities and ventures, she established herself in web development to meet the needs of SMBs looking to improve their online presence. She advocated and applied user-centered and mobile-first principles before they were mainstream—over a year before Google announced preferential indexing for mobile-first sites. As trends and needs of businesses shifted over time, she found herself opening up her web development services to include analytics—first applying data-driven approaches to uncovering and optimizing user online journeys and experiences, to present-day solving user-centric business problems with predictive and machine learning systems.