Francois de Laigue

๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ

Iโ€™m an innovative AdTech and MarTech executive with 20+ years of deep marketing and SaaS product development experience with a natural ability to engage with existing management and quickly earn their trust and cooperation.

๐‘๐ž๐œ๐จ๐ ๐ง๐ข๐ณ๐ž๐ ๐Ÿ๐จ๐ซ ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ญ๐จ โ€œ๐ข๐ง๐Ÿ๐ข๐ฅ๐ญ๐ซ๐š๐ญ๐žโ€ ๐š๐ง๐ฒ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐š๐ง๐ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฐ๐จ๐ซ๐ฅ๐ ๐œ๐ฅ๐š๐ฌ๐ฌ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ.

Iโ€™m able to leverage a passion for leading start-up to mid-sized organizations with global impact to become more scalable, professional, and sophisticated.

โœ“ Unrelenting and intense focus on driving a culture rooted in urgency and execution.
โœ“ Successfully lead the business by setting high standards of performance while developing and supporting teams.
โœ“ Contagious level of confidence, competitiveness, and constant improvement.

๐’๐„๐‹๐„๐‚๐“ ๐‹๐„๐€๐ƒ๐„๐‘๐’๐‡๐ˆ๐ ๐‡๐ˆ๐†๐‡๐‹๐ˆ๐†๐‡๐“๐’:
โ–บ Changed internal culture to focus on clients and innovation while pivoting go-to-market (GTM) strategy โ€“ 100% growth without decreasing margins.

โ–บ Wrote playbook for programmatic media buying and organized agile team around new strategy โ€“ secured key clientโ€™s dedicated programmatic platform headed to over $1B annual spend.

โ–บ Created new customer success mindset as Acting COO/VP Ops โ€“ multimillion-dollar revenue generation.

SPECIALTIES:

โ€ข Growing P&L/Leading Turnaround
โ€ข Digital Transformation
โ€ข Organizational Efficiencies
โ€ข Innovation
โ€ข Sales Strategy & GTM Strategy
โ€ข Driving Development of Global Business
โ€ข Strategic Business Planning
โ€ข Client Centricity Leveraging Humility
โ€ข Coordinating Regional (US) Growth Strategy

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